CASE STUDIES

India’s no.1 online classifieds platform, originally started as Kijiji India for buyers and sellers to “meet online, transact offline”.

The platform has 90 Million total monthly visitors, 50+categories and operates in over 1000 cities.

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We carried out a 4 week special cinema activation campaign comprising of off-screen and on-screenin almost 40+ cities in Pan India covering 200 locations.

Launched in 2007, it is India’s leading e-commerce marketplace with over 80 million products across 80+categories.

It has over 100 million registered users, 10 million daily page visits, 1 lac sellers and 21 warehouses with 8 million shipments every month.

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We launched the Flipkart Big Billion day, its flagship festive sale through a pan-India ATM branding campaign covering tier 1, 2 & 3 locations attracting TG of NCCS A+, A, B & C.

In May 2013, the government of Dubai launched the Dubai Tourism Strategy 2020, with the key objective to attract 20 million visitors a year by 2020 and making Dubai a first choice destination for international leisure travelers as well as business travelers.

In 2018, the strategy was expanded by setting new goals of attracting 21-23 million visitors in 2022 and 23-25 million visitors by 2025.

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Dubai Tourism had launched their ‘Fly Dubai’ promotional campaign and their target was to reach the most affluent of the major metro cities.

The cinema campaign was designed to reach premium customers in only A++ Category movie theaters like Director’s Cut, Insignia, Gold Class Theaters.

RadicoKhaitan Limited (RKL) is one of the oldest and the largest manufacturers of Indian Made Foreign Liquor (IMFL) in India.

It is one of the most admired liquor brands across India and one of the few companies to have developed its entire brand portfolio comprising 15 brands organically.

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Radico had produced its new Remix edition Magic Moment Green Apple and Orange Flavored Vodka and we launched a PAN India cinema branding campaign including onscreen & off-screen through surrogate advertising.

Revlon was the first International Color Cosmetics brand to be launched in India and Modi-Revlon was born out of a collaboration between Modi-MundipharmaPvt. Ltd. and Revlon of USA.

The company offers an extensive range of high quality products in different categories namely, color cosmetics, skincare, fragrances, hair care and hair color.

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Cinema activation was carried in 14 different locations in 7 cities which included ticket jacket distribution to women movie goers, identifying Revlon’s Amazing 70 Faces each day and setting up of Express Makeover Kiosks at the cinema with 3 Makeover Artists deployed for the makeover of these faces of customers.

This helped in creating an engaging experience with the audience and driving traffic to Revlon stores.

Independent TV, formerly Reliance Big TV, was an Indian direct to home (DTH) television operator launched in 2008. After the operator was acquired by Pantel Technologies & Veecon Media in 2018, the group was re-branded as Independent TV.

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To gain traction for the DTH Television brand across the country, we leveraged the wide reach and popularity of the movie URI: The Surgical strike around Republic Day correlating the brand name ‘Independent’.

We released a campaign through a wide range of BTL media including in-cinema promotions playing co-branded TVC across 3000+screens in India, on-ground promotions at a Mall, ATM Door branding and ATM screen interactive promotion in 8000 ATM, online promotion on digital platforms, print ads Tier-2 and Tier-3 cities and rural & semi-rural areas, aiming at Gram Panchyaats.  

Asics is a Japanese multinational corporation which produces footwear and sports equipment designed for a wide range of sports. ASICS has been developing sports footwear and apparel for more than 50 years.

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To create a resemblance of a Pop-Up store on a Canter where showcased different variants of ASICS shoes with the key highlight being their new brand ‘Metaride’. The TG being the “Runners”, we strategically positioned the Canter near all the Joggers parks in Delhi NCR to connect to the right TG.

In order to encourage joggers to wear the shoe, a treadmill was set up on Canter where they could run and experience the comfort and flexibility of the shoe.

Space TeleInfra Private Limited (STIPL) is a leading neutral Host Provider (IP-1) deploying innovative and built-to-suit In-building solutions specializing in active & passive DAS (Distributed Antenna System), Outdoor connectivity, Small Cells, Wi-Fi and FTTx Infrastructure for high rise, commercial, government institutional and residential buildings by providing 2G/3G/4G network through a common shared infrastructure.

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The Company was given the mandate to design and fabricate the stall along with designing and printing of all marketing collaterals. The design of the stall needed to express the nature of their business, hence a cut out replica of the Delhi Metro was created as Metros is thrust sector for them. Lounges, catering facilities along with meeting room were created in the Stall so that meetings could take place inside the stall itself.

Acme Media was also given the task of managing the digital media for promoting the client’s participation. For the networking dinner, we prepared the stage set up, design the backdrop, all branding collaterals, event invite & e-mailer, light and sound arrangements and arrange for the evening entertainment by organizing a live band performance.

MakeMyTrip is a pioneer in India’s online travel industry. Founded in the year 2000 by Deep Kalra, MakeMyTrip has proactively diversified its product offering, adding a variety of online and offline products and services.

MakeMyTrip has stayed ahead of the curve by continually evolving its technology to meet the ever-changing demands of the rapidly developing global travel market, steadily establishing itself as India’s leading online travel company.

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Client wanted to generate leads for their Travel Offers by interacting with visitors at the Mall to inform them of the offers. We were given the mandate to design and fabricate the stall with graphics of exciting travel destinations and seating area for MakeMyTrip Staff to sit and interact with prospective customers.

Sohan Healthcare Pvt Ltd is an API [Active Pharmaceutical Ingredients] manufacturing anti-diabetes drugs like metformin with its plant set up in Kurkhumbh, an upcoming dynamic manufacturing suburb, is located 70 kms from the vibrant city of Pune in Maharashtra.

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Client was participating in Elecrama 2020, the largest exhibition on electricity for it to showcase their brand, talk about their product and get inquiries from manufacturers of copper cables and wires.

We were given the mandate to design and fabricate the 27 sqm stall for the exhibition which conveys their brand attributes, follow their corporate identity, highlight their group strengths, product features, manufacturing standards and technological capability. Efficient use of space, element design, simplicity and openness were the key elements while designing and building the stall.

Indian Electrical & Electronics Manufacturers’ Association (IEEMA), is the apex industry association of manufacturers of electrical, industrial electronics and allied equipment in India. IEEMA represents the complete value chain in power generation, transmission and distribution equipment.

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The mandate involved developing and managing the main ELECRAMA 2020 Exhibition Website, developing and managing 3 co-event websites and the organizer IEEMA website. Digital Advertising involved sector targeting, contextual targeting, audience network targeting in 35 countries and 23 states in India, retargeting, content marketing strategy, creative designing and video editing.

The Outdoor Marketing constituted Airport Advertising in Delhi, Mumbai, Bangalore, Pune, and Kolkata. Traditional advertising through Bus Shelter & Hoarding was chosen in Delhi and Lucknow. Mobile Vans were chosen in UP, Punjab and Haryana and Auto Branding was selected for PAN India.

NV is one of the largest Grain Spirit Distillers in the country and has added an impressive alcoholic beverages bouquet in its portfolio during the last 25 years of its existence.

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Smoke Vodka is a recent brand which was launched in 2017 and customers are unaware of the brand. Client wanted to promote India’s first Indian made Premium Vodka in two varieties (Classic & Aniseed) by making customers aware of the product and generate sales.

We selected premium wine shops located in malls and upmarket localities. Promoters were hired to interact with customers and Big and Small Safety Kits containing utility pouch, face mask small sanitizer and Smoke Water Cans were distributed to customers as freebies on purchase of the bottles.