ASICS Canter Activity: Metaride Launch
We executed the ASICS Canter Activity, a 10-day event held in Delhi NCR, aimed at launching the ASICS Metaride shoes. The objective was to engage joggers by providing them with the opportunity to experience the shoes first hand using a treadmill.
- Engaged joggers with a memorable experience
- Boosted brand awareness
- Positive feedback and engagement highlighted event's success
We set up a dedicated event space with treadmills for joggers to test ASICS Metaride shoes, employing experiential marketing to create an immersive brand experience. Knowledgeable staff assisted participants, and thorough event planning, logistics management, and effective promotion ensured joggers were attracted to the event.
