Daawat's Diwali Festive Season Strategy
Daawat executed a pan-India programmatic YouTube video ad campaign targeting females aged 25-45 during Diwali. The campaign aimed to leverage YouTube's reach to promote Daawat's products and drive engagement during the festive season.
- Achieved over 81 million impressions
- High click-through rate (CTR) of .32%
- Effectiveness of strategic programmatic advertising highlighted
Programmatic advertising technology was used to precisely target the intended audience on YouTube during Diwali. Engaging video ads showcasing Daawat's products were curated, with careful ad placement and continuous optimization for maximum impact.
