OOH Campaign Execution - Elecrama Event India
The Elecrama event, hosted by the Indian Electrical & Electronic Equipment Manufacturers’ Association (IEEMA), achieved remarkable success in 2020. With 300,000 attendees over five days and participation from over 100 countries, the event's reach and impact were significantly amplified by our comprehensive Digital and Out-of-Home (OOH) campaign.
- 300,000 attendees from over 100 countries
- Millions of impressions from the OOH campaign
- High engagement and substantial traffic driven by the digital campaign
For outdoor advertising, we strategically placed billboards, van activations, and bus shelter ads in high-traffic urban areas to maximize visibility. Airport branding targeted both international and domestic travelers, while auto branding ensured widespread local reach through branded auto-rickshaws and taxis.
In print media, we ran advertisements in leading industry magazines and newspapers, effectively reaching professionals and decision-makers within the electrical and electronic sectors.
