Kia Motors 6-Week Metro & Tier I Cities Campaign
Our collaboration with Kia Motors spanned a 6-week campaign across 12 Metro and Tier I cities, leveraging cinema advertising on 106 screens. The objective was to bolster brand visibility and engagement in pivotal urban hubs, amplifying Kia's presence in the automotive market.
- Boosted brand visibility and engagement in Metro and Tier I cities
- Heightened recall and preference among cinema-goers
A carefully planned strategy targeted 106 cinema screens across 12 cities, ensuring broad coverage. Onscreen ads created immersive brand experiences, while offscreen branding extended Kia's presence in cinema spaces. Compelling content reinforced Kia's brand identity, leaving a lasting impression on viewers.
