Targeting Life Events : Magicbricks
Magicbricks launched a pan-India programmatic video ad campaign targeting life events. The aim was to promote their real estate services to individuals experiencing significant life changes, such as moving homes.
- Increased brand visibility and engagement through strategic life event targeting
- Achieved over 22 million impressions and nearly 17 million complete views
- High video completion rate of 75%
The strategy involved leveraging programmatic advertising to precisely target individuals experiencing life events across India. Engaging video ads showcasing Magicbricks' services were curated, with careful ad placement and continuous optimization for maximum reach and engagement.
