Brand Activation at Sonpur Mela: A Patanjali Campaign
We partnered with Patanjali for branding initiatives at the Sonpur Mela, promoting a range of their products through interactive kiosks and designing sales and curry stalls. The project encompassed a comprehensive rebranding effort, including logo design and merchandise creation, to enhance Patanjali's presence and product visibility at the event.
- Significant results in product visibility, awareness, and sales at Sonpur Mela
- Importance of engaging experiences and cohesive branding underscored
Our strategy focused on deploying interactive kiosks strategically throughout the venue, showcasing various Patanjali products to attract and engage visitors. Additionally, we designed sales and curry stalls to provide a seamless shopping experience, complementing the overall branding effort. The rebranding included meticulous logo design and merchandise creation to reinforce Patanjali's brand identity.
