Patanjali's Ganeshotsav Branding Success
We partnered with Patanjali for a Ganeshotsav branding campaign in Mumbai, Maharashtra. The goal was to display Ganeshotsav greetings on LED screens inside trains across the city, covering 42 trains with 48 screens each. The campaign highlighted Patanjali as a whole, featured Nutrela brand greetings, and shared wellness messages from Ramdev.
- Effective promotion of Patanjali's brand identity during Ganeshotsav in Mumbai
- Utilization of cultural events to engage commuters through LED screens inside trains
- Reinforcement of brand presence and resonance with the audience through strategic branding initiative
We crafted a diverse strategy for Ganeshotsav greetings on LED screens inside trains. This encompassed showcasing Patanjali as a whole, presenting Nutrela brand greetings, and sharing wellness messages from Ramdev. We coordinated with transportation authorities to secure screen space and ensured timely content delivery.
